And he uses it so much that it makes the audience want to unleash the fury on him instead of on the villain. Boyapati Sreenu knows this formula well - only, maybe at bit too well. Make the villain a monstrously powerful and heinously repulsive guy that the audience wants brutally bludgeoned - when the hero eventually does this, the audience erupts and your movie is a superhit. All of us know an age-old formula of making an action film work.
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